I’m an e-commerce SEO expert with a deep love for growth hacking B2C businesses to success. I work with dozens of e-commerce websites in industries including luxury fashion, health, sports, and cannabis to capture all-time high levels of high-conversion organic traffic — no matter their platform or budget.
If you’re looking for an e-commerce SEO expert who will develop a scalable strategy, audit your website, implement all technical SEO changes and write all content for your website herself, then I’m your gal.
Tell me a little about your business and we can schedule a free, no-commitment phone call.
Looking for an E-Commerce SEO Expert Who Delivers?
I’ve started websites from a standstill that now rank #1 on Google for high-volume keywords. I’ve helped established businesses reach all-time high organic traffic and conversions. Here’s how I do it.
Conduct an E-Commerce SEO Audit
First, I’ll go through literally every page of your website to identify issues and big opportunities. This spans technical SEO services and content marketing. In other words, what technical factors are holding your website back, and what content do we need to create to drive traffic?
Optimize Your E-Commerce Store
Instead of leaving you with the results of an audit, I will implement all suggested optimizations myself, including theme code changes (barring major code updates and migrations). Typically, this entails making your site significantly faster, more user-friendly, and better quality per Google ranking factors.
We’re experts in Shopify SEO, as well as Magento and WordPress.
Create Compelling Keyword-Oriented Content
Identifying your business’ biggest keyword opportunities based on existing rankings and competitor research is critical. With a background in professional writing, I am the only e-commerce SEO expert I know who writes 100% of your website content herself.
An Expert in E-Commerce Backlink Opportunities
If you have a budget for content placements, I will conduct research on platforms relevant to your audience and negotiate placements on your behalf. Don’t have a budget for backlinks? This is where I get creative and find domain rating-boosting (and free) opportunities.
Questions to Ask Your E-Commerce SEO Expert (Even If She Isn't Me)
Though I believe that organic traffic is critical for sustainable business growth — As an e-commerce SEO consultant, I believe in affordability and transparency — the world of search engine optimization remains, at best, opaque, and, at worst, a complete and total scam.
But don’t despair. By asking the right questions, you can find a qualified e-commerce SEO consultant that will help you realize your organic traffic goals — minus the B.S. Here’s how to separate the wheat from the chaff in the Wild West of search marketing.
#1 Can You, as an E-Commerce SEO Expert, Help Me Rank #1 on Google?
This is a trick question.
If they say yes, don’t hire them.
Ranking #1 for a high-volume keyword requires lots of domain authority.
In other words, what is easy for Wikipedia or CNN can be next to impossible for you.
If you have a brand new website, only expect to rank #1 for long-tail keywords. Ex: “how to hire an e-commerce SEO expert” rather than “SEO.”
Additionally, ranking #1 for high-volume keywords often involves factors outside of your e-commerce SEO expert’s control, like Google algorithmic changes, competition within your industry, and your website’s history.
I have helped companies rank #1 for specific keywords, but always with much time and effort and never after promising to do so.
#2. Can You Give Me Examples of Website You've Worked On and the Results You’ve Achieved?
Plain and simple, you want to know whether they know what they’re doing.
Though an SEO manager’s relationship with name-brand websites can be a testament to their legitimacy, bear in mind that it’s much easier to optimize for websites with a lot of existing traffic.
Ask them for information on newer, lower-traffic websites they’ve worked on. These results may be less glamorous, but they’ll tell you a lot.
Keep in mind that if you are someone’s smallest client, you are going to get the short end of the stick: whoever is paying the most is going to get the majority of that e-commerce SEO expert’s resources and attention.
#3 How Long Until I See Results?
They should give you an estimate rather than an exact date — and the estimate shouldn’t be tomorrow.
I tell people 60–90 days, depending on the website. If you are starting your website from a standstill, it can take months to see results — depending on your budget. However, if you don’t have a brand-new website, you can see changes within a month.
#4 Does Your E-Commerce SEO Fee Include In-House Technical Change Implementation?
Sometimes, when you pay for an e-commerce SEO expert, you are only buying what’s called an audit: this is a document with a list of technical problems on your website that you never knew existed.
An SEO audit does not include how to solve these technical issues nor indicate that the expertwill make the changes for you.
The idea is that you’ll have your own development team implement these changes or that you’ll hire that e-commerce expert to do so — for an extra fee, of course.
Make sure that what you’re paying for includes the implementation of the majority of these technical changes.
Otherwise, this will become a very expensive endeavor for you.
This does not mean that your SEO agency will double as your web developer. Major changes will cost an additional fee. These may include aesthetic changes or major updates, such as migrating a site, updating a very old website, etc.
#5 Does Your E-Commerce SEO Fee Include Content Creation?
You will never rank for keywords without the right content creator unless you are:
- A globally recognized brand with lots of existing traffic
- Willing to spend tends of thousands on backlinks
If you are reading this article, I can tell you right now that you need more content on your website.
The question remains: will your SEO agency be creating content for you, or is it an add-on that they will charge you for later?
You’ll want the company you hire to be explicit about what is included, what isn’t, and how much add-ons will cost. You also want content marketing to be part of your budget.
#6 If So, Do You Create All Content In-House?
This is a great question for assessing the quality of content that they will be putting on our website.
It is extremely common for an SEO agency to outsource content creation to a freelancer outside of their company — and probably outside of the country.
It is a lot cheaper for them to do so.
Though there is nothing inherently wrong with this, you are much more likely to get quality content if it’s created within your SEO agency. You should also be able to speak with the writer on edits, brand voice, and things that you want (or don’t want) mentioned on your website.
Bear in mind that companies that create content in-house will probably charge you more. Trust me, it’s worth it.
#7. Will I Own the Content You Create for Me?
Whatever content I create for my clients, they own. In my opinion, if you pay money for a product or service, that product or service should become yours.
The best way to find this out is to read your SEO agency’s contract very carefully.
Of course, this doesn’t mean that you own trade secrets that they use to grow your organic traffic.
#8. How Many People Within Your E-Commerce SEO Agency Will Have Access to the Back End of My Site?
You do not want lots of people rummaging around in the back end of your website. Even if people have no malicious intent, having too many cooks in the kitchen increases the likelihood that things will go wrong.
Also, if you and your SEO manager have a bad breakup, you want to make sure that you can kick them off your website within minutes. Unfortunately, this happens. Best to be prepared.
#9. Does Your E-Commerce SEO Service Have Its Own CMS?
Some companies will want to move your website to their own CMS (content management system).
By putting you on their platform, an SEO agency can trap you, making it challenging for you to stop paying for their services.
#10. How Often Will You Communicate With Me?
You’ll want to know how best to reach them and how they’ll be communicating the next steps and results with you.
SEO isn’t magic. It’s a long list of tedious tasks with which most businesses don’t want to bother.
An SEO agency that doesn’t want to share information with you is, most likely, not doing much. Ask for a monthly report to stay on top of website changes.
#11 Does Your Agency Have E-Commerce SEO Experience?
I have worked with companies ranging from manufacturers to luxury fashion boutiques to smoking accessories. Though the principles are the same, these sites drive vastly different kinds of traffic.
For B2B, low-volume, specific-intent traffic is best and an online inquiry may qualify as a conversion. For B2C, wide-ranging traffic may be more ideal and a conversion is a sale.
You may be better off looking for a specifically B2B or e-commerce SEO agency.
#12 Does You Offer Off-Page SEO?
Off-page SEO includes getting your website backlinks: links back to your website that increase both brand trust and domain authority.
Domain authority is a loose measurement of how reputable your website is, according to search engines.
Bear in mind that acquiring backlinks can be expensive. High-authority backlinks will require an additional fee from you. These fees can range in the hundreds to the tens of thousands of dollars.
This is not the SEO manager’s fault, but the nature of pay-to-play media. Be specific about how much you’re willing to pay in addition to on-page SEO instead of getting slapped with a bill for opportunities you felt pressured into taking.