Content Marketing

HouseFM is a content marketing agency that has helped dozens of brands grow their traffic exponentially through content strategy and in-house content creation. We’ll work closely with you to ensure that our content reflects your brand’s voice and values. No matter your business, no matter your existing traffic, our proven content marketing strategy will help you reach your online visitor and conversion goals.

Our content marketing agency offers full-service content creation: We research, strategize, create all content in-house. Not only have we helped startups outrank Fortune 500 companies on Google SERPs, but we will work closely with you to ensure that all content reflects your brand’s voice and values.

Let’s build your audience and drive some serious traffic.

In-House Content Creation Services

Keyword Strategy

Painstaking research into your industry, existing keywords, easiest opportunities, and main competitors.

Content Roadmap

Editorial roadmap of what content will be created and when, complete with outlines and site hierarchy.

Content Creation

All of your in-house content creation needs, from long-form written content to videos to infographics. We will rewrite content unlike you are satisifed.


This is the fun part. We get to see how your traffic is performing and explore opportunities for further on-page SEO. What are our next keyword targets?

who we are

What We Do Differently

Superior Writing

Former English majors make the best writers. We are huge nerds when it comes to sentence structure, vocabulary, and grammar. We are also sticklers for brand voice consistency and will work with you to get it right.

Thoughtfully Researched

No one likes spammy content. We conduct extensive research on our subject matter so that you can provide your readers with real information that will establish you as an expert in your field.

Unlimited Rewrites

We insist that you're satisifed with the caliber of content on your website. That's why we're pleased to offer you unlimited rewrites until we capture your brand voice.

Our Process

Our in-house content marketing team can create long-form, optimized content on any topic. No matter your product, no matter your brand voice, we can work with you to build a results-driven content strategy backed by painstaking algorithmic and industry research and content creation experience.

Keyword & Industry Research

Conduct keyword research based on your website's existing rankings, competitor analysis, and industry research.

New Content creation

Following the first round of existing content changes, we begin creating new content targeting new, high-volume search queries.

content marketing strategy example

Content & Technical SEO Roadmap

Create a content roadmap that includes outlines for new content as well as on-page SEO changes.

Existing Content Optimization

After reviewing changes with your team, we begin optimization of existing content based on prior research.

Work With Us

Want to increase your website traffic? Start by delivering the content that prospective clients want to see.

Behind the Buzzwords

content marketing


The word(s) that users type into a search engine, such as Google, DuckDuckGo, or Bing to reach the information she seeks. The idea behind content marketing is to rank on Google SERPs (search engine results pages) for words that are relevant to your business.

Content Strategy

The creation of a content roadmap that details future articles to be written, including keyword targets, an outline, and a publication date. We provide you with a content roadmap for approval before we begin the SEO copywriting process.

SEO Copywriting

A type of writing that contains keywords and is structured so as to garner organic traffic. Our SEO copywriting is written for humans, rather than robots. In other words, our content is compelling, well-researched, and varied.